Dear Sahaj Family
Guided by the clear need to improve the financial sustainability of our institutions and reach more people we are in the process of a major transition from our old money loosing model of distribution of Shri Mataji's video and audio talks to a new model. Explanations regarding this new concept will soon be shared with your coordinators who can discuss it with you if you so wish. The initial dynamism invested in this area is exciting and the implementation of this model will need your involvement and support. Hopefully we will meet the collective demand, which more than ever is looking for a fast, simple and cheaper distribution method, for sharing this most pure spiritual knowledge of all time.
The reform was initiated through the Foundation and the Nirmal Intellectual Property Corporation (NIPC), which is the institution to which Shri Mataji gifted the custodianship of Her Work on behalf of the sangha. We will also try to strengthen information flow, through transparent communication to the wider collective. This would aim to answer all your questions, such as: cost of preservation, cost and quality of production, the price of distribution, the cost of the work involved, the share of royalties, etc. ....
We all want that the better part of this project be built around the benevolence and generosity of all the yogis and yoginis of the world. So, please do get back to us, with your support and suggestions. According to need, we can organise rapid 'question and answer' sessions to help clear away any doubt or confusion on the subject.
As communicated earlier, our old model of distribution will continue to operate as before until the end of September, and you can purchase DVDs on line from the Foundation Store. Similarly, people who have paid a yearly subscription fee for a regular supply of DVDs will be provided with the subscription until the service expires. However, new subscriptions to this service will not be accepted. The physical shop of the Foundation in Cabella will continue to open on the occasion of Pujas and other events and will be operated in the future by the Italian collective..
The proposal for a new model of production / distribution of Shri Mataji's talks, rests on the following pillars:
The four major elements regarding new product and new ways of distributing them with the aim of securing financially the preservation and distribution of our Holy Mother's Knowledge are as follows:
- New product of Complete Unabridged Life and Talks of Shri Mataji and DVD Masters in a Media Player
- Decentralized Approach to Production and Sales of DVDs
- Centralized Digital Distribution of Approved Public Talks to wider Public Audience through iTunes and other possible distribution channels
- Centralized Digital Distribution Platform for Sahaja Yogis
There are also proposals for institutional changes to operate the system while reducing taxes. Should you have suggestions, please send them at your eeliest convenience to Eric Deladoey at <deladoey@sunrise.ch>, Once this new model is approved by the NIPC Board and the Foundaton, we must put it into operation with the support of all of you. We hope that this project will be experienced as a positive step towards wider distribution of Shri Mataji's words around the Sahaj world and further protect their integrity.
Jai Shri Mataji
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